Granby Zoo Increases Guest Engagement with Connect&GO
The Partnership
Granby Zoo partnered with Connect&GO to create an all-new adventure in summer 2021 using the Konnect all-in-one attractions management platform and Play&GO connected wearables.
Konnect ensures a frictionless ticketing system with an integrated POS, access control and a cashless payment system. Play&GO uses interactive terminals to create activities throughout the zoo, creating an augmented experience that increases guest spending. Operators gain valuable insights into guest behavior while visitors enjoy an immersive and adventure with scavenger hunts and quizzes, photo and video memories, connected and collectable wristbands.
Challenges
Complicated POS system that couldn’t be updated
No integration between POS and operations
Looking for new ways to improve guest engagement and return visits
Disconnect between the experience and the mission of the zoo
Little data on guest behavior
The Connect&GO Solution
Improved POS and eCommerce system that is easy to use and update
Integrated ticketing platform to efficiently manage access control and cashless payments
Interactive scanning terminals with RFID wristbands creating augmented physical experiences and activities
Real-time data analytics on guest traffic and behavior to better cater to guests’ needs
Online customer profiles that engage with guests and allow them to purchase photos and videos from their visit
“In collaboration with Connect&GO, we developed a brand-new interactive experience for our zoo”
“This experience allows visitors to go on missions, collect badges and enjoy unique experiences (pictures with animal filters, a lighting experience, triggers throughout the zoo that activate sounds and music, etc). Our guests can create souvenir photos and videos. There is also an online platform where each visitor can see their progression and download their souvenirs/memories.”
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