Connect&GO provided RFID solutions for the Netflix event launch of the new film The Highwaymen at the 2019 South by Southwest (SXSW) Conference and Festival in Austin, TX. The immersive activation recreated a scene from the film; which stars Kevin Costner and Woody Harrelson, and tells the story of the two Texas Rangers who chased after the infamous Bonnie & Clyde. With country music playing and actors reenacting key scenes from the film, guests scanned in and enjoyed the immersive atmosphere of the Old West.
Games were set-up inside the activation, and guests scanned to participate and earn points they could redeem for prizes. The Netflix representatives on-site at SXSW enjoyed a detailed overview of guest participation at their activation and data could be analyzed to determine overall interest in the upcoming film. Country singer Luke Nelson also performed at the busy Highwaymen House activation.