4 takeaways from our “Exploring the Unseen: Uncovering the Benefits of Invisible Technology in the Attractions Industry” IAAPA Webcast

Oct Webcast Feature Image

On our recent IAAPA Webcast, Connect&GO Co-Founder, Anthony Palermo, Six Flags Director of Product, Jody Mattson, and Connect&GO Director of Product, Marc-André Dubé dove into the fascinating world of invisible technology and its profound impact on the attractions industry. Watch the full recording here or keep reading for the key insights from the "Exploring the Unseen: Uncovering the Benefits of Invisible Technology in the Attractions Industry" IAAPA Webcast! 

Defining Invisible Technology

“Invisible technology enhances visitor experiences and streamlines operations through adding functionality like cashless technology that increases per-capita spending for operators and makes it easier for families to manage funds while reducing friction for guests,” Jody Mattson, Six Flags.

What is invisible technology? At a high-level, it's the incorporation of innovative technology solutions that enhance the visitor experience, streamline operations, and boost efficiency without disrupting the guest's experience. Think RFID technology, mobile apps, and real-time data analytics quietly working behind the scenes to make attractions run smoother for both operators and guests. 

Watch the recording to learn more about how invisible technology features like cashless can benefit your bottom-line especially for seasonal businesses. 

Myth-Busting Invisible Technology

In the ever-evolving landscape of the attractions industry, invisible technology has emerged as a game-changer. However, alongside the excitement surrounding this innovative tech, common misconceptions have popped up as well. From privacy concerns to complexity and consumer adoption, let's separate fact from fiction and uncover the vast potential of invisible technology in the attractions industry.  

  • Privacy Concerns: "When we talk about 'invisible technology', it doesn't mean it's secretive or sneaky. It means the technology is seamless, integrated, and doesn't interrupt your daily life. It's there to help and make things more efficient.” Dubé said, “with regulations like GDPR in Europe and CCPA in California, companies are legally obligated to be transparent about how they use your data and to offer you control over it.” 

  • Complexity: Contrary to the misconception that it's too complex for older generations or too hard to implement, invisible technology is designed to be user-friendly for all age groups and all levels of comfort with technology.  

  • The path to success is a linear process: Being successful with invisible technology is non-linear path. And that’s a huge positive to operators! The non-linear path is driven by data which allows every team in your attraction to be invested and find their own benefits based off data relevant to them.  

  • Consumer Adoption: Invisible technology is meant to create a more immersive, convenient, and enjoyable experience for visitors while helping operators manage their venues efficiently. Which is done by leveraging data-driven insights to personalize experiences, which creates an environment that prepares guests to embrace and adopt the new technology.    

Watch our webinar  to explore more ways to ease your worries about invisible technology. 

Key Principles of Invisible Technology

Why are we doing this? Invisible technology in the attractions industry brings positive guest experiences, a deep understanding of guest behavior, and a healthy return on investment (ROI). This is achieved through data analytics and reporting, mobile applications, RFID technology, and smart wearables. Invisible technology should blend into the attractions' environment and operations without disrupting the visitor experience. Leaning into these key principles can help your attraction reach success with invisible technology.  

Key Principles 

  • Seamless integration 

  • Personalization 

  • Efficiency and optimization 

  • Continuous improvement 

  • Staff understanding and buy-in 

Watch our webinar  to discover how implementing cutting-edge invisible technology is the key to your revenue growth strategy. 

Future Horizons and Emerging Trends

The attractions industry has entered its data-driven era, where data is collected, analyzed, and leveraged to personalize experiences, optimize operations, and enhance marketing strategies. The aim is to make technology work smarter, not harder, facilitating essential operational decisions. In the future, invisible technology is poised to streamline operations, boost revenue, and extract deeper insights from guest data.  

At Connect&GO, we prioritize industry trends, client and partner feedback when shaping our product roadmap. Which is why developing new features like mobile POS, operational decisions based on real-time data, data-driven attractions, and AI platforms for dynamic pricing and traffic prediction has become so important to our team.  Are you interested in learning more about how our truly integrated technology can move your business forward? Book a demo with our team today or schedule some time to meet with us in Orlando for IAAPA Expo 2023!  

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