As we close the door on 2022, it’s time to look at what 2023 will hold for the attractions industry. It’s important to have technology that can grow with your business and help you stay ahead of the curve. With so much innovation happening in the attractions industry, the past year really proved the need for operators to evaluate their current technology and kick outdated systems to the curb. Take a closer look at the top 3 trends for the attractions industry in 2023!
1. Self-Service Technology
At the end of 2022, our industry saw an increase in guest demand for self-service technology, and the momentum doesn’t seem to be slowing anytime soon! Reduce your entry lines and put your guests in the driver’s seat of their own purchasing experience with our Connect&GO kiosk, powered by Olea! With Olea hardware and our Konnect software, you can introduce a new sales channel to your venue with no extra headcount required. Let your team focus on more creative tasks while our Connect&GO kiosk takes your guest through an intuitive and engaging sales journey with up-sells and cross-sells. From fulfilling tickets to purchasing add-ons, topping up cashless, and more, self-service kiosks can make the arrival process easy and efficient. Guests will enjoy a modern, self-guided sales experience on kiosks while also reducing the pressure of your team especially during peak hours of operation.
2. Personalized communication
When it comes to communicating with your guests, don’t be afraid to get personal! Gone are the days of sending everyone in your email database the same blanket communication. Today’s consumer expects communication that is tailored to their preferences and needs, but it’s not always easy (or possible) to send individual emails to everyone! The solution? Marketing automation! Connect&GO’s partnership with marketing automation and CRM platform ActiveCampaign, helps your team program marketing communications that help nurture relationships with guests while saving hours of time. Our integration with ActiveCampaign allows your business to utilize real-time eCommerce data to power marketing automation campaigns. Engage your guests effectively and efficiently with a system that gives your team instant access to the most up-to-date information on guest data, purchase history, demographics and more.
3. Connected experiences for guests
Guests are now looking for a truly connected and frictionless experience, where they can research what your venue offers, plan for their day, purchase items and easily redeem them throughout their time with you. Does your current technology support this guest expectation? With an all-in-one management platform, you can empower your guests to purchase admission tickets or passes, as well as, additional items like locker rentals, arcade gaming cards and meal packages on your eCommerce store. When your guest arrives onsite, they can easily redeem items at your ticketing counter, kiosks, F&B and retail locations and more. The key is making sure that all of your systems “speak” to one another. Within Connect&GO’s all-in-one solution, everything the guest needs for their day at your attraction is accessible to them through their virtual wallet. This makes purchasing food, signing waivers, playing arcade games, using ride tokens and accessing lockers easy and seamless!
Don’t let legacy technology hold you back from reaching your 2023 goals! Our flexible and easy-to-use Connect&GO platform allows operators to streamline operations, drive revenue and maximize guest engagement. Are you ready to step into the future of attractions management technology with us? Reach out to our team to book a demo today!