Ride Pass makes Hyde Park Winter Wonderland better than ever

October 29, 2019- Hyde Park Winter Wonderland, London’s spectacular Christmas destination, is loved by locals and visitors alike.This year guests can enjoy an easy way to pay for all the rides at the event, thanks to Ride Pass by Connect&GO.

Hyde Park Winter Wonderland first began in 2007 and is now a firm fixture on many people’s Christmas calendars. This year’s event runs from 21 November 2019 to 5 January 2020. It will offer exciting new attractions alongside visitor favourites. Building on the success of last year’s Coaster Pass, operator IMG has once again teamed up with Connect&GO, a leader in RFID solutions for the leisure, sports and attractions industry.

This year sees the launch of the brand new Ride Pass, which can be used on all 70 rides at the event.

Blooloop spoke to Anthony Palermo, co-founder of Connect&GO and Richard Guest-Gornall, Vice President of Arts & Entertainment Events at IMG. They talked about the technology behind Ride Pass and how it will make this year’s Hyde Park Winter Wonderland better than ever.

Read the full article here. 

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