Blog

“Most people think branding is just colours and a logo. But it’s the essence of who you are. It’s the message, the tone, and the personality of your brand.” Co-founder and CEO Dominic Gagnon breaks down how Connect&GO's rebrand delivers the right message, and drives our story forward.

Rebranding is risky—not because you’re starting from scratch, but because you’re risking everything you’ve already built. The brand equity. The name recognition. The mental shortcut people use when they say, “Oh yeah, you’re the RFID wristband company.” But what happens when that shortcut is sending people in the wrong direction? VP Sales & Marketing Gautier Poiret shares his perspective on why the Connect&Go rebrand was non-negotiable.

In 2023, Connect&Go is celebrating 10 years of providing innovative and groundbreaking technology solutions for the attractions and leisure industries, driving revenue growth and seamless guest experiences for some of the largest events and notable attractions around the world.

Overcoming resistance to change starts with understanding what goes into making the decision to switch your venue's technology and how new tech allows you to expand your strategies for growth in your operations.

From planning the trip to wrangling the kids and knowing when to hit up the snack bar before it gets too crowded, moms are not only our everyday superheroes, they're also our champions of fun and unforgettable experiences.

Looking for a faster way to welcome guests and increase revenue? Step into the future with RFID!