Hyde Park Winter Wonderland Streamlines Guest Experience with Connect&GO


The Partnership

Connect&GO partnered with Hyde Park Winter Wonderland in London to help streamline the guest experience at their winter-themed attraction, creating a connected “Coaster Pass” for guests who wanted to hop on any of the attraction’s nine rollercoasters and rides.

Using the Konnect all-in-one attractions management platform, Hyde Park could provide a frictionless way for guests to purchase, reload and use the “Coaster Pass” while getting valuable access to data in real-time.



  • Looking to enhance the guest experience at the attraction.
  • Physical tokens/coupons were cumbersome for guests to use, and for the attraction to track.
  • Data was difficult to access and use.

The Connect&GO Solution

  • The Coaster Pass allowed guests to quickly access rides and avoid waiting in long lines.
  • Digital tokens are easy to use and track.
  • Each scan is recorded in the dashboard, making it easy to identify the most popular rides and times of day that guests were visiting.

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