Connect&GO Launches Play&GO, a Unique Guest Experience & Loyalty Platform

March 9, 2021


March 9, 2021 – Montreal, Quebec – Unique on the market, Play&GO is an experiential platform that allows attraction operators to easily create unforgettable experiences and increase the engagement and loyalty of their customers in addition to generating new income. Using a smart wristband, guests will be able to play games, live experiences and create accessible memories before, during and after their visit.


Dozens of interactive experiences that are easy to deploy

A real solution to creating “virtual rides”, this new tool enables an amusement park to offer new fully customizable experiences that encourage exploration, education and play.

After creating their profile, guests will be invited to complete various missions such as a scavenger hunt aimed at finding endangered animals for a Zoo or interactive quizzes that challenge parents and children! Very flexible, the Play&GO system also allows you to transform standard activities into a real video game: add 2 scanners and a screen to your climbing wall to display our interactive scoreboard to make it a competition and see who will climb the fastest!

The player will also be able to view their results, obtain points and badges and see the scoreboard and much more on their personalized portal. The solution also offers a memory generation tool. Integrated with several automated video and photo capture solutions, guests can easily retrieve all their content including their terrifying ride. A unique way to make your day memorable!


“More than ever, guests are looking to connect and interact in a unique way. The challenge is to create an environment where these connections are seamless and frictionless to the guest before, during and after their experience. This is what Play&GO offers,” says Dominic Gagnon, president of Connect&GO.



Significant additional income potential

In addition to increasing guests loyalty and engagement, deploying Play&GO experiences can be a huge revenue stream for an attraction. Indeed, the experiences can be included in the ticket price or be monetized as additional exclusive experiences (premium). The automated memory generation system also enables new revenue to be generated through the sale of exclusive and personalized videos and souvenir photos. In addition, the guest will be able to come home with a souvenir wristband.

« After the pandemic, our guests told us that it would be difficult for them to invest large sums in the development of new physical attractions. With Play&GO, it is possible to easily boost your offer of low-cost activities and develop new possibilities for customers. »

Many deployments this summer

The Play&GO platform has already won over several customers around the world and will be deployed this summer in various properties including the Granby Zoo, the Super Aqua Club and Kongeparken Park in Norway.

About Connect&GO

Connect&GO is a global leader in guest and attractions management technology with the most flexible and easy-to-use operations management platform for the leisure, attractions, and entertainment industries. Our operations management platform seamlessly integrates e-Commerce, point-of-sale, food & beverage, RFID access control and cashless payments using our Virtual Wallet to give you all your data in one place. We help you drive revenue and maximize guest engagement with valuable data insights all in real-time. ​Connect&GO serves amusement and water parks, family entertainment centers, zoos & aquariums, festivals, and sporting events around the world to integrate easy-to-use wearable technology into incredible experiences.

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