Diving into a Seamless Experience: How Aquarium de Touraine Transformed Operations with Connect&GO
The Hidden Currents of Operational Challenges
Nestled along the banks of the Loire, the Aquarium de Touraine has spent 30 years enchanting visitors with mesmerizing aquatic exhibits. But behind the scenes, daily operations weren’t flowing quite as smoothly. Staff juggled outdated systems that didn’t communicate with each other, making everything from ticketing to reporting more cumbersome than it needed to be. Managing peak visitor days felt like steering against the current—frustrating, inefficient, and filled with unnecessary delays.
Receptionists struggled with slow transactions, seasonal staff found training unnecessarily complex, and leadership saw valuable time slipping through their fingers. With two different software systems that refused to “speak” to each other, even simple tasks like managing combined tickets for their two parks became an operational headache. Something had to change.
Making the Leap to a Smoother Operation
Change is never easy—especially when it comes to overhauling a familiar system. The team at Aquarium de Touraine initially met the idea of a new platform with hesitation. Migrating to a different interface meant adopting new ergonomics, reshaping daily operations, and adjusting habits they had built over years.
“We had to manage this change and deal with the initial mistrust or reluctance,” shared Céline Bellanger, Director of Aquarium de Touraine.”
Would the transition be worth it?
Enter Connect&GO. With an integrated platform designed to simplify every aspect of their operations, the team soon saw the difference. The reception and reservations staff quickly adapted to the intuitive system, and what had once been a source of stress became a seamless process.
Connect&GO’s team didn’t just hand over the software and disappear—they were there every step of the way. On-site support, tailored training sessions, and a deep understanding of the team’s challenges made all the difference. Staff who had once been wary of the transition found themselves feeling empowered, capable, and, most importantly, relieved.
From Stress to Success: A New Way of Operating
The results were felt almost immediately. Transactions became faster, reporting became clearer, and the guest experience improved as a result. With fewer errors and a smoother workflow, staff could focus on what truly mattered—delivering unforgettable experiences to every visitor who walked through their doors.
Céline captured the transformation best:
“Our team is delighted with the switch to the Connect&GO platform! Previously, we had different software and systems that did not communicate with each other. But now, with a constant link between the point-of-sale and eCommerce, it's easier and faster for our team. Ultimately, it’s a time and convenience gain for everyone.”
The transition to Connect&GO didn’t just solve a logistical challenge—it lifted a weight off the shoulders of the entire team. With operations running smoothly, staff no longer had to stress over workarounds or tech glitches. Instead, they could focus on what they do best: creating magical experiences for guests of all ages.
A Future Flowing with Possibilities
Now, as Aquarium de Touraine celebrates its 30th anniversary, it does so with a newfound sense of confidence. With Connect&GO as a trusted partner, they’ve not only streamlined their operations but also future-proofed their business, ensuring they can continue to delight visitors for years to come.
Céline’s recommendation speaks volumes:
“We truly believe Connect&GO can help us achieve our goals. The team is available, attentive, and aware of our challenges. We absolutely recommend them to other attractions.”
From a disconnected and frustrating system to a seamless, intuitive platform, Aquarium de Touraine has proven that the right technology—and the right partner—can transform not just operations, but the entire guest experience.