The connected stadium experience : using RFID to increase fan engagement
In many ways, sports fans are the ideal consumers. They are passionate about the team they support, and that emotional connection works to reinforce their loyalty and willingness to attend games year after year. Today’s sports fans, however, have higher expectations of the game day experience and stadiums may need to work harder than ever to keep fans engaged and interested in coming back for more.
From discounted tickets to digital integrations, stadiums are doing what they can to stay relevant and offer fans a comprehensive and rewarding experience that surpasses TV or online viewing options. As noted in an opinion piece published on Forbes.com, “Stadiums are attempting to bring in new technology, features and seating styles in an effort to win back the fan that may increasingly choose to stay home instead of attend a game in-person.”*