In the daily shuffle of signing contracts and deploying projects (yes, it’s been a busy start to the year!) it can be easy to sometimes lose sight of the bigger picture. That’s why we’re making a concerted effort to always come back to the basics and ensure we are living up to our core values and beliefs as a company. In a recent discussion about company values, we found ourselves confronted with the question most companies should probably ask at some point, “What is our WHY?”.

Most of us spend a lot of time defining what we do, and how we do it. Everyone wants to prove they have the best product/service and that they can deliver it better than anyone else in their industry. But the truth is, why a company does something is probably more important than what it is they do. This is the subject of Simon Sinek’s TEDxTalk: Start with why – How great leaders inspire action. Sinek explains that, “People don’t buy what you do, they buy why you do it”; which means a company’s purpose is actually more important, and more meaningful to the consumer, than the product or service itself.

So, why do we do what we do here at Connect&GO? Why do we work with events? Why do we work with the particular events that we do? And why do we focus on finding solutions for ACCESS, PAYMENTS and EXPERIENTIAL at those events? These are the questions we’ve been asking ourselves lately. The answers, of course, are different for each of us on the team; but the common thread is that we are all motivated by the desire to make events better. We want to make the guest experience so amazing, that the person using our RFID wristband at a music festival, sporting event or amusement park will say to themselves, “Wow, that was so cool!”

The thing is, we are that person – we go to music festivals, we go to games, we go to amusement parks. We understand the consumer because we are the consumer. We observe issues that arise for us when we are attending an event; and we pay attention to guest behavior around us to see where possible improvements could be made. We believe we can help make each guest experience unique and totally amazing; and we work with clients who take customer service as seriously as we do. Our clients know that we care, and that we want their guests to have an awesome time; they know we’ll do everything we can to support the guest experience at their event.

While it can be easy to take this company value for granted and get carried away with the day-to-day aspects of the business (shipments, deadlines, etc.) it is an important part of our identity and purpose as a company. Our values are so deeply set, in fact, they have a major impact on the hiring process here at Connect&GO. Of course, we are always looking for talented and intelligent people to join our team, but we are also looking for people who share our belief in, and our passion for, making the guest experience better.We all have different reasons for working here – the flexible atmosphere, the friendly team, the chance to go to cool events… But, when it comes down to it, we share a common goal and we work really hard to reach it for each and every project we sign. We want to enhance the guest experience in every way possible. We want our clients’ events to stand out, not just because they showcase cool performers or they take place in gorgeous locales; we want them to succeed because, with our help, they are able to offer an exceptional experience to each and every one of their guests. That is why we do what we do.

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