Many ZOOs and Aquariums are looking for innovative ways to encourage guests to visit their facilities and share the experience with friends and family. Consumer loyalty is extremely valuable for attractions that depend on ticket sales for a significant portion of revenue. With so many options for outings and activities, it can be challenging for ZOOs and aquariums to stand out as a top pick for consumers. Many operators are now turning to digital solutions to enhance the guest experience at their ZOO or aquarium – these innovative solutions also allow ZOO and aquarium operators to gain insight into consumer behaviors and preferences. RFID technology can be used to streamline the guest experience while also gathering informative data that can be used for future marketing plans, loyalty programs and facility development.