The project

For the 2018 edition of the Wines of Portugal events in Montreal and Toronto, the communication agency SOPEXA Canada hired Connect&GO to provided RFID solutions to connect consumers with restaurateurs and wine makers at the event. Guests scanned at each booth to save the info about the wine they tasted. Post-event, each guest received a personalized email outlining which wineries they had sampled from and general information about the event. Wine makers and representatives received a list of all the guests who scanned at their booth; allowing for targeted direct communication with the consumer.

Our Using RFID for Food and Beverage Festivals White Paper

Read about how RFID can be used to reduce friction for the guest, while also increasing efficiency and spend-per-head at food and beverage festivals.

Download our white paper now

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