The project
For Under Armour Canada’s latest initiative to get young people moving, interactive activity zones were set up outside major retailers in three Canadian cities and participants took part in fun physical challenges while putting Under Armour gear to the test. Each participant received an RFID wristband they could register at the start of the event. Once registered, the participants’ results recorded within their personal profile and were posted on a giant leaderboard at the end of each challenge.
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