A family-oriented tourist program developed for the Office of Tourism of Quebec City. Parents register kids’ RFID wristbands online and link them to personalized profiles. Kids scan their wristbands at tourist attractions and kiosks around the city to earn points and win prizes. Tourist attraction operators benefit from greater ticket sales, access to targeted client data and original content shared regularly on social media networks. Families enjoy a fully connected way to visit the city, learn about exciting attractions and create lasting memories.