The project

Connect&GO received a mandate from Montreal agency Bleu Blanc Rouge to develop a loyalty program that would enhance the fan experience at Montreal Impact games. Connect&GO created the ‘Key to the Stadium’, a red key embedded with an RFID chip that would allow fans to interact with experiential activations at the stadium. Fans picked up their keys and registered them to personalized profiles before scanning to take branded photos at kiosks and play games that would earn them points they could use for prizes and discounts.

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