The project

For the launch of its new season, Radio-Canada hosted events in three major Canadian cities (Toronto, Montreal, Quebec City) to introduce supporters, partners and viewers to the network’s new TV line-up. Connect&GO provided RFID wristbands that were used for access control and experiential activations at all three events. Guests registered their wristbands to personalized profiles and were then able to access the event and participate in creative activations on-site. From photo kiosks and social media sharing, to information booths and connected cubes…there were many ways for guests to show their love for their favourite Radio-Canada/CBC shows and learn about the new smash hits headed their way with the upcoming season!

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