Connect&GO collaborated with Mosaic and Budweiser on an award-winning RFID program for the Montreal Alouettes this year. The “Express Pass” is an open-loop payment system that was developed to improve the fan experience at the stadium. Pass-holders have access to express lanes at concessions and can make instant cashless payments by simply tapping their passes on our handheld scanners.
The result? Less time waiting in lines, and more time watching the game! Spend-per-head is increased when the purchasing process is this simple, making it a win-win situation for both the patron and the promoter!
Mosaic took home the prize for best strategic sponsorship and activation at this year’s Grands Prix de la Commandite for this project, and Connect&GO is proud to have worked with them to make it a fully connected experience.